Reflektor Guerrilla Marketing

While walking near Seattle Center yesterday, I noticed a faded but familiar symbol on the sidewalk.



I immediately thought this must be some part of a guerrilla marketing campaign for Arcade Fire's recently released album Reflektor. Turns out I was right. There apparently was a guerrilla marketing campaign in cities all over the world, teasing the new album art (and title), leading up to its release.

Some people were not too pleased about their property being "vandalized". Win Butler actually wrote an apology to them, saying that a miscommunication lead to some of the symbols being made with spraypaint instead of chalk that was supposed to wash off.

More examples of the symbols can be found on the Reflektor Instagram page.

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