Seattle’s own multi-platinum superstar (albeit an independent one), Macklemore is currently on the cover to both of Seattle’s alternative weekly newspapers, and I find it hilarious that he is concurrently on both covers for such contradictory reasons.
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| Opportunist or Philanthropist? |
The
Stranger has an article about Macklemore
helping a charity: Joining forces with Pearl Jam to [have their fans] compete
to raise the most money for a youth homeless shelter, (which is set to close
due to lost funding).
While simultaneously
in the newspaper-dispenser literally touching it…
Seattle Weekly is
running a cover-story about Macklemore
selling-out: For using his song “Wing$”, from his hit record The Heist, in a NBA commercial.
What is worse than him
using “Wing$” in an NBA commercial, is the NBA choosing that song. It’s a very
bizarre choice, given the song is about consumers being duped by marketing and
gaining false hope that sneakers alone can buy an image and success; An image
that the NBA clearly had a hand in perpetuating. But clearly no one cares about
the meaning, as they edited the song by taking out all the anti-consumerism lyrics, adapting into a pro-NBA anthem.
Now there is no doubt that Macklemore sold-out here by whoring-out this song, but to many people he “sold-out” long ago anyway when he actually
made money off his art and became famous, instead of fading into obscurity. But considering some of his “sell-out”
power will be used to help the homeless, I guess it kind of evens out.
Anyway, I bring you back to the point
of this article: His face is currently on
the front of BOTH newspapers.
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| any press is good press... |
Oh, and he puts on a really great show too. For some coverage of his Sasquatch 2013 set, see my Sasquatch post.
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